THEUNDERTONES                                                                                                                                                  ISSUE06

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author: Ankit Dewan

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contact: cool_dewan@yahoo.co.in


 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


 

 
 
 


Ambigrams


An ambigram is a graphical figure that spells out a word not only in its form as presented, but also in another direction or orientation .

    

 

                                       

  

  

Ambigrams recently gained popularity due to  Dan Brown’s book, Angels & Demons, in which ambigrams feature prominently. The title on the cover of the book was an ambigram made by John Langdon and is shown alongside. This is an example of a rotational ambigram, since it reads the same when the image is rotated by 180o. Other such ambigrams could read different words when rotated.

Ambigrams are not new. Remember the pop band Abba ? Their logo was an ambigram whose mirror image was the same as the word. Same for the American Rock band NIИ.

 

 

 

 

Ambigrams basically use the fact that the human brain identifies a letter of the alphabet even if it is not properly framed. For example, in the adjoining ambigram by John Langdon (Carpe Diem), ‘e’ in the centre may not look like an ‘e’ at all, but since the phrase is so common and the brain wants to make some sense of what is written, it overlooks the ‘e’ that looks like a flipped ‘s’. Similarly, something extra attached to the letter may be passed off as ‘design’, like in the ‘m’ at the end. So while designing an ambigram, the designer has some freedom to play with the letters to achieve the desired effect.

 

 

 

 

While designing a rotational ambigram, the basic aim is to design half the word, which when turned over reads as the rest of the half. When I begin making an ambigram, I write the word in small and capital letters and see how they look like when turned upside down. Sometimes there is no twisting of the letters required. For e.g., an ‘s’ will still be an ‘s’ when rotated, an ‘h’ will become a ‘y’, an ‘A’ almost becomes a ‘V’, a ‘u’ will turn into an ‘n’ and so on. Other may require complicated designs and adjustments. Sometimes it is better to combine parts of two adjoining letters that form some other letter when turned upside down. There is no fixed way of making an ambigram. One may come up with a variety of ways to make an ambigram of the same word. For example, I made the following two ambigrams for my name (Ankit):

 

 

 

 

 

Both these designs mix parts of letters to give single letters. In the first design I used both capital and small letters. Observe how a part of ‘N’ forms a ‘K’ and part of it forms the ‘i’. The lower part of the ‘i’ is made of two parts but it does not look odd because the dot on the top is one single dot. Also the ‘t’ is divided so that the design looks uniform. Similarly, the ‘K’ has a small upper inclined stroke so that when it is turned upside down,  the ‘N’ does not look odd. The second design uses only small letters. The ‘big’ brainwave in this design was the design for ‘k’. A ‘k’ is quite difficult to handle in an ambigram. Even the first design has an extra stroke in the ‘N’ due to the ‘k’. Of course nobody makes an ‘i’ quite like the ‘i’ in the second design, but well, it is an ambigram.

If you want to make an ambigram, start by making one on a piece of paper. Do not try to copy someone else’s style. Play with the letters. But in the end, each letter should be recognizable and the word should be readable, not merely decipherable.

 

 

 

 

 

I generally design the ambigrams on paper first, then make them on the computer using MS Paint. Finally I use Photoshop to add some effects to the ambigram. For example in the adjoining ambigram (Vidit), I made the outline of the letters using Paint and then added colours in Photoshop.

- Ankit Dewan
  4th Year,
  Environmental Engineering

                                                                   
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